Starting Airbridge Core without a sales call

How you start

You sign up on the Core plan page and get 30 days free. Airbridge states that no sales call is required.^[1] That makes Core a self-serve product: the price is on the page, and you can reach a working dashboard without waiting for anyone to reply to you.

The Growth plan works the other way. Its price is custom, based on monthly active users or installs, and the button on the pricing page is "Contact Sales".^[2]

The four setup steps

Airbridge describes Core setup as four steps and says the second one is the engineer's, at about an hour on average.^[1]

1. Connect your ad channels. Turn on Meta Ads, Google Ads, Apple Ads and TikTok in the dashboard. Ad spend syncs from each one.
2. Add the SDK and create links. The SDK is available for iOS, Android and four cross-platform frameworks; check the Core Plan page for yours. Tracking links cover ads, creators, web pages and QR codes.
3. Let installs match. On first open, each install is matched to the channel, campaign and creative behind it.
4. Connect subscription revenue. If you sell subscriptions, connect a subscription billing tool so trials and payments land on the same campaigns. Each connection uses one of Core's 2 third-party integrations.^[1]

Steps one and four are dashboard work a marketer can do. The split is covered in what the developer does and what the marketer does.

What is open to you from sign-up

The point of a self-serve plan is that you can get through setup without booking time with the vendor. On Core these parts are open to you from sign-up:^[2]

• Documentation. Help docs, developer guides and API references are available on every plan.
• An onboarding agent. Airbridge lists an AI onboarding agent for SDK setup and AI-powered tech support.
• A link testing console. It shows a link test step by step, which is what you need for testing attribution before launch.
• Ticket-based support. Questions go through a ticket system.

What Core does not give you is a person assigned to your account. A dedicated CSM and migration support are Growth only.^[2]

What you pay, and how you stop

After the 30 days Core costs $40+/mo with 500K data points included, then $0.0001 per extra data point. There is no annual contract and you can cancel anytime.^[2] For a small team that means the cost of a wrong choice is a month's fee and the hours spent on setup.

When Core is the wrong start

Core measures four ad channels: Meta Ads, Google Ads, Apple Ads and TikTok. Three gaps most often send a small team to the Growth plan and its sales conversation:^[2]

• You advertise on a network outside those four. Growth covers 330+ ad networks and platforms.
• You need event-level rows in your own storage. Raw data export is Growth only.
• You track events that are not standard ones. Core collects standard events only, and custom events are Growth only.

This list is partial. It covers the gaps that decide whether you can start alone. The full plan contents are in what Airbridge Core includes.

Is Core a fit for a team of two?

It fits when your paid traffic comes from the four supported channels, one person can do the SDK step, which Airbridge puts at about an hour on average (allow more for events, deep links and testing), and you would sooner pay monthly than sign for a year. Use the 30 days to prove the data is right, following what to check in a free trial.