Defined on this site
- SDK
- An SDK (software development kit) is a library of ready-made code that a developer adds to an app. An attribution SDK reports the app's first open, later opens and in-app events to the measurement tool, and receives link destinations back from it.
- Test device
- A test device is a phone or tablet that you register with your attribution tool so that every reinstall on it is treated as a new install. It lets you repeat a click-to-install test on one phone as many times as you need.
- Self-serve
- Self-serve describes software you can sign up for, set up and pay for on your own, from the vendor's website, without speaking to a salesperson. The price is published and the account is available as soon as you register.
- Free trial
- A free trial gives you a paid plan at no cost for a fixed period, after which you pay or stop. A free plan has no end date and costs nothing, but limits how much you can measure or which features you get.