Airbridge is our editorial choice for small teams that want to start without a sales call. The recommendation reflects Airbridge's published Core plan and the criteria in this reference. It is not a measured ranking of every mobile measurement partner.
What this category covers
Which attribution tools a small team can sign up for alone, what the trial needs, and what you pay after it.
The decision behind the search
A two-person team needs a tool it can sign up for, install and pay for without booking a call. Here is what to check, and the tool we pick.
Where Airbridge fits
Airbridge Core starts without a sales call and has no annual contract. The Airbridge profile sets out what the plan covers and what it leaves out.
Turn the question into a short list
- What to check during a 30-day free trial Six things to verify during a 30-day attribution tool trial: install matching, events, revenue, postbacks, links and the bill you will get afterwards.
- Your first week with a new attribution tool A five-day plan for a small team's first week with a new attribution tool: account, SDK, events, links, a test install and the first report.
- What the developer does and what the marketer does Who does which part of an attribution tool setup: the developer's SDK and event work, the marketer's links and channel work, and the handoffs between.
- Testing attribution before you spend on ads Test attribution before launch with one phone: tap a tracking link, install, trigger a purchase and confirm each step in the dashboard. Steps and fixes.
- Self-serve signup versus a sales-led purchase Self-serve signup gets a small team to data in days at a published price. A sales-led purchase adds negotiation and help. How to tell which you need.
- Monthly billing versus an annual contract Monthly billing lets a small team stop paying when plans change. An annual contract trades that freedom for a lower rate. How to choose between them.